Zooka — Gabriela Baiter

CLIENT: Carbon Audio
PROJECT: Zooka Holiday Campaign
ROLE: Account Lead, Media Planner

BACKGROUND
New, a Portland-based design studio strives to make fun products that provide groundbreaking solutions to every day problems. Zooka is a wireless speaker that plays entertainment 5x louder than a device’s built in speakers. Excited by the product’s success, the designers started a new company, Carbon Audio to continue to create great audio products. Carbon Audio approached W+K 12 to help brand their product and launch their company.

CHALLENGE
Like any new company, Carbon Audio needed to define itself in a growing industry. With Zooka as the product to launch their identity, our message needed to place its product benefit at the forefront and embody a lifestyle that consumers would want to live by. With growing world-wide distribution and industry competition, the message needed to be louder than the product itself.

STRATEGY
Expand upon a recognizable icon of loud to showcase Zooka's product benefit and brand lifestyle.