PROJECT: Uber Portland Launch Party
ROLE: Creative producer in collaboration with Party Animal

THE THEME

Welcome to Portland, the city of rain, rivers, roses, bridges, books, bicycles, coffee, carts, beer, bands and now...ridesharing. Whether you came from the West Side or the East Side. we're glad to help you explore the city that we can all call home. 

THE DECOR

INTERACTIVE PHOTOBOOTH

Rather than taking a traditional approach to a photo booth, we enlisted the help of local illustrators to take attendees to their favorite destinations around Portland. The pushed people out of their comfort zone creating a valuable conversation starter during the party.

PLOT YOUR FAVORITE DESTINATION

At the event, riders were encouraged to share their favorite routes around Portland evoking a sense of community and wanderlust. 

SPEAKEASY

Portland's for-hire transportation industry was established in 1912 and ride sharing marks only the 5th time the regulations were re-written. To celebrate, we brought attendees back to when buggies were the norm. 

Each attendee received the following text one hour into the party: "Psst...Enter the white barn doors to the right of the screen to go back to 1912 when transportation in PDX hit the streets. Password = Stumptown.