PROJECT: Special Olympics Oregon Fall Games Tribute
ROLE: Marketing Manager, Producer

With a technology that puts riders in control of their final destination, people can go anywhere. Ahead of the Fall State Games, I forged a partnership with Special Olympics Oregon to inspire their athletes to pursue their goals and live the lives they want to everyday. 

As part of the partnership,  we held a series of training sessions with athletes and coaches to show how Uber can help foster independence in their daily lives.  Rather than showing a series of athletes, we chose to champion Katie, an athlete who has lived and breathed the Special Olympics for the last 35 years, in addition to living on her own. 

LAUNCH VIDEO

The launch video featured Katie and her father who was an inspiration to her most of her life. 

DEMO VIDEO

The demo video acted as a tool for our education sessions. By seeing a fellow teammate request a ride on their own,  the fear of trying something new was eliminated.